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Why the removal of ‘white noise’ podcasts on Spotify was a bad decision


Spotify, one of the most popular music streaming apps, recently announced that it was considering removing ‘white noise’ podcasts from its platform to cut down costs. This news has been met with mixed reactions from the public, with many voicing their objections to the move. In this blog post, we explore why removing ‘white noise’ podcasts is a bad decision and why Spotify should reconsider.

1. ‘White Noise’ Podcasts have a significant audience:

While these podcasts may not be everyone’s cup of tea, they do have a dedicated following. Many people tune into these podcasts to help them fall asleep, relax, or concentrate. Removing these podcasts from Spotify would alienate a sizable percentage of its user base and could even lead to a loss of subscribers.

Spotify considered removing 'white noise' podcasts to save money | Engadget

2. A unique niche:

Unlike music or news podcasts, ‘white noise’ podcasts fill a specific niche. They provide the sounds of rain, ocean waves, or even white noise to help people relax. These podcasts are also incredibly useful for people suffering from insomnia or other sleep disorders. By offering these podcasts, Spotify provides a unique service that sets it apart from other music streaming apps.

3. Mental Health:

Relaxation and mindfulness are critical aspects of mental health that many people neglect. ‘White noise’ Podcasts are a convenient way for people to take time out of their day to relax, meditate, or de-stress. By removing these podcasts, Spotify could be doing a disservice to its users who rely on these sounds to improve their mental well-being.

4. Competition:

Spotify is not the only music streaming app on the market. Its competitors are constantly looking for ways to attract and retain subscribers. By removing ‘white noise’ podcasts, Spotify risks losing subscribers to competing apps that still offer these podcasts.

Spotify Takes On YouTube with Video Podcasts – channelnews

5. Possible solution:

Instead of removing ‘white noise’ podcasts, Spotify could explore other ways to cut costs, such as reducing its library of obscure songs or by revising its licensing agreements with record labels. It could also consider partnering with third-party apps to offer the ‘white noise’ feature through Spotify. These solutions would not only help Spotify save costs but would also retain its subscriber base.


In conclusion, while cutting costs is essential for any company, removing ‘white noise’ podcasts from Spotify is not the solution. Removing these podcasts would alienate a significant percentage of its user base and do a disservice to those who rely on these sounds for their mental well-being. Spotify should consider alternative cost-cutting measures and find ways to offer ‘white noise’ podcasts on its platform. By doing so, it will be able to retain its subscribers and continue providing unique and essential services to its users.