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The Power of Appreciation: Burger King’s Sweet Gesture and the Internet’s Generous Response


A simple act of kindness goes a long way. Burger King has proven this when they gave a bag of candy to one of their workers who never called in sick. With this small gesture, they have shown their gratitude and appreciation. But what’s even more amazing is the response of the internet. People were moved by Burger King’s gesture and started a fundraising campaign that reached $400k. In this blog post, we’ll explore the power of appreciation and kindness and how they can make a difference in people’s lives.


1. The Importance of Appreciation:

We all want to feel valued and appreciated for our efforts. It’s a basic human need. When we feel appreciated, we become more motivated to do our best and to go above and beyond. Unfortunately, not every workplace values appreciation. Some companies take their employees for granted, making them feel like they’re disposable. This is why Burger King’s gesture is so refreshing. It shows that they value their workers and recognize their efforts.

2. The Impact of Kindness:

Kindness has a ripple effect. When someone does something kind, it inspires others to do the same. This is evident in the response of the internet to Burger King’s gesture. People were touched by the fact that the fast-food giant recognized the efforts of their workers, and this moved them to do something kind as well. The internet’s response shows that kindness can unite us and bring out the best in us.

3. The Power of Social Media:

Social media has its flaws, but it also has its strengths. One of its strengths is its ability to connect people from different parts of the world and to create movements. In the case of Burger King’s gesture, social media played a crucial role in spreading the word and in inspiring people to donate. This shows that social media can be a force for good when used properly.

4. The Rewards of Appreciation and Kindness:

When we appreciate and show kindness to others, we not only make them feel good, but we also benefit from it. Studies have shown that appreciation and kindness can lead to better mental health, increased happiness, and improved relationships. In the case of Burger King, their gesture of appreciation not only boosted the morale of their workers, but it also created positive publicity for the company. The internet’s response also shows that people are more likely to support companies that value appreciation and kindness.

5. The Call to Action:

Burger King’s gesture and the internet’s response show that small acts of kindness can make a big difference. It’s a reminder that we should value and appreciate the people around us, whether they’re our co-workers, friends, or family members. We should also strive to be kind and to spread positivity, especially during these difficult times. Let’s be inspired by Burger King’s gesture and by the internet’s response to create a world that’s more appreciative and kind.


Burger King’s gesture may seem small and insignificant, but it has sparked a movement that has raised $400k. It’s a testament to the power of appreciation and kindness and how they can create a positive impact on people’s lives. Let’s learn from this and strive to appreciate and show kindness to the people around us. Let’s create a world that’s more compassionate, empathetic, and united.