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Lyft’s New Feature: Ensuring Safe Rides for Women and Nonbinary Riders


Ridesharing platforms have been a revolution for urban transportation, as they provide convenience, affordability, and accessibility to millions of passengers around the world. However, as with any public service, there are concerns about safety, especially for women and nonbinary individuals, who are often vulnerable to harassment and violence. Fortunately, Lyft—one of the leading ridesharing companies—has recently announced a new feature that aims to address these safety concerns and promote inclusivity and diversity among their riders and drivers. In this blog post, we’ll explore the details of Lyft’s new feature and why it matters.

Selective focus shot of smiling female taxi driver sitting in driver's seat and concetrating on the road while driving a customer to her location.
1. The Problem of Safety for Women and Nonbinary Riders

According to a study, almost half of all women who use ridesharing services have experienced harassment or assault during their rides. This can range from offensive comments to physical contact and even sexual assault. Nonbinary riders, who don’t identify as either male or female, can also face discrimination and prejudice from drivers who might be uncomfortable or ignorant about nonbinary identities. These safety issues not only affect the personal wellbeing of the passengers but also hinder their ability to participate in the economy and social activities.

2. The Solution of Lyft’s New Feature

Lyft’s new feature called “Gender Preferences” will allow women and nonbinary riders to request a ride with a driver who identifies as the same gender as them. This option will appear when a passenger taps the “Ride Type” selection and chooses “Lyft Lux, Lyft XL, or Lyft Black” options. If the rider selects this option, the app will only show available drivers who meet their gender preference. The company has partnered with the National Organization for Women (NOW) and the Transgender Law Center to consult on the design of the feature and ensure its inclusivity.

Dayton - Circa April 2018: Car for hire with a Lyft sticker. Lyft and Uber have replaced many Taxi cabs for transportation with a smart phone app

3. The Benefits of Lyft’s New Feature

Lyft’s Gender Preferences feature has significant benefits for both passengers and drivers. Firstly, it enhances the safety and comfort of women and nonbinary riders, who can have more peace of mind knowing that they’re riding with a driver with whom they share a common identity. Drivers who identify outside of the traditional binary gender system can also feel more respected and supported by the company, which can contribute to their job satisfaction and loyalty. Moreover, Lyft’s commitment to inclusivity and diversity can attract more customers who value social responsibility and ethical business practices.

4. The Controversial Criticism of Lyft’s New Feature

While Lyft’s Gender Preferences feature has received praise from many advocates of justice and equality, it has also faced criticism from some quarters. Some gender rights activists argue that segregating riders and drivers by gender reinforces the binary heteronormative view of gender identity and excludes individuals who don’t fit in this narrow category. Others point out that while gender-matching can reduce the risk of harassment by a driver, it doesn’t address the broader issues of systemic sexism and violence against women and nonbinary individuals.

Lyft's feature Women+ Connect matches women, nonbinary riders, drivers

5. The Future of Ridesharing Safety and Inclusivity

Lyft’s new feature is undoubtedly a step towards improving the safety and inclusivity of ridesharing services, but it’s not the ultimate solution. More efforts are needed, both from Lyft and other companies, to educate drivers, prevent discrimination, and combat harassment. The goal should be to create a culture of respect and empathy, where all riders and drivers feel valued and protected, regardless of their gender, race, ethnicity, or any other identity. Lyft’s Gender Preferences feature is a small but important part of this broader vision.


Lyft’s Gender Preferences feature is an innovative and timely response to the long-standing issue of safety and inclusivity in the ridesharing industry. By allowing women and nonbinary riders to match with a driver who shares their gender identity, Lyft has shown a commitment to diversity, equity, and social responsibility. However, the feature is not without its limitations and controversies, and there is still much work to be done to create a truly safe and welcoming environment for all riders and drivers. Nonetheless, Lyft’s initiative is a positive step towards a future where ridesharing services are not only efficient and affordable but also equitable and just.