Apple has acquired AR startup Mira, a move that could bolster the company’s efforts in the mixed reality space. Mira is known for its AR software platform, which could be used to power Apple’s own AR headset.
The acquisition was first reported by The Verge on Tuesday. Apple confirmed the deal in a statement, but did not disclose any financial terms.
Mira was founded in 2016 by Ben Taft and James Wang. The company has raised about $17 million in funding from investors such as Initialized Capital, Founders Fund, and First Round Capital.
Mira’s AR software platform is designed to make it easy for developers to create AR experiences. The platform includes a variety of features, such as a drag-and-drop editor, a built-in physics engine, and a runtime that supports a wide range of devices.
Apple has been working on its own AR headset for several years. The headset is rumored to feature a high-resolution display, eye tracking, and hand tracking. It is also rumored to be released in 2023.
The acquisition of Mira gives Apple access to Mira’s AR software platform, which could help the company speed up the development of its own AR headset. It also gives Apple access to Mira’s team of engineers, who have experience in developing AR experiences.
Apple’s acquisition of Mira is a sign that the company is serious about the AR market. The market for AR headsets is still in its early stages, but it is expected to grow rapidly in the coming years. Apple’s entry into the market could help to accelerate the growth of the market.
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